Advantage Solutions Connects Brands, Retailers & People

Find out how Advantage Solutions became an industry leader and continues to shape how the world shops with high-touch, high-tech and high-value solutions.

Creating Chemistry Between Brands, Retailers and Consumers

We lead from the heart of commerce as the unifying force connecting brands, retailers and people – shaping every way people shop. As the strategic advisors for brands and retailers, we deliver the best returns and create momentum in the marketplace by leading with a people-first, purpose-driven, performance-focused approach to grow sales, transform businesses and enrich lives.
Gain & Maintain Relevance
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Address Distribution Challenges
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Powering Brand, Retailer and Consumer Experiences

Branded Services

Serving as the strategic extension of CPG sales and marketing teams. Our services include selling to retailers, retail merchandising and omnichannel marketing, leading brand and retail execution for a large and diverse client base.

Experiential Services

Helping brands break through, build loyalty and drive sales with omnichannel sampling experiences in-store and online.

Retailer Services

Providing end-to-end solutions for retailers, including private brand strategy, merchandising, retail media and aisle/shelf optimization.

Discover Our Solutions

Empowering People, Advancing Purpose, Delivering Performance

Branded Services

We cultivate tomorrow’s leaders by putting people first and helping our 60,000+ teammates belong, grow and thrive. We provide the space and tools for teammates to shape and become their advantage.

Purpose-Driven

We keep our purpose close, committed to connecting people with products and experiences that enrich their lives. We have proud partnerships and investments in support of nutrition security, economic empowerment and well-being.

Performance-Focused

We serve as a strategic advisor and insight-driven problem-solver, providing custom solutions for companies of all sizes and in all phases of their journey.

Meet Our Leadership Team

Our purpose-driven leaders embrace their roles with enthusiasm, individuality and rigor, while serving with heart and leading with the people-first values that define Advantage Solutions.

Empowering Our Community Through Inclusive Practices

We’re committed to building a workforce that reflects the diversity of the world around us, with equitable opportunities for enrichment in an environment where everyone feels safe and knows they belong. Our commitment to expanding our people-first impact extends beyond our business, which is why we enable our teammates to connect with the communities where they work and live through employee resource groups, volunteer activities and community partnerships.

Connecting Brands and Retailers Across Borders

From our shopper insights-driven sales and marketing services to our tech-enabled business solutions, we bring brands to life across North America and select international markets. Part of our efforts to continue pushing boundaries and redefining how commerce operates is through our connection with international brands, retailers and teammates. Our global teams offer a comprehensive range of strategic solutions, including industry-leading omnichannel experiential services such as digital and in-store product demos and sampling, which includes serving as Costco’s preferred in-house marketing company for warehouse clubs in 12 countries, as well as private-brand development powered by Daymon, reaching clients in over 40 countries. Our partners Smollan and Advantage Smollan work with consumer goods companies and retailers across Europe, Asia, Africa, South America and Oceania.

Are you looking to expand into international markets? Reach out!

Connect with
Advantage Solutions

Questions? Reach out to learn more about how you can shape your advantage by working with us.